Marketing Essentials Course Content Expand All Introduction to Marketing What is marketing? Functions of Marketing Development of Marketing Marketing Concepts Current and Future Trends of Marketing Influences of the External Environment upon Marketing Activity Role of Marketing Structure and operations of marketing departments Overview of Marketing Processes Roles of marketing within a B2C context Roles of marketing within a B2B context B2B vs B2C Marketing Mix Introduction to the 7P’s of Marketing 7 Topics Expand Lesson Content 0% Complete 0/7 Steps Product Price Place Promotion People Processes Physical Evidence Application of the 7Ps of Marketing MARKETING PLAN The importance and value of marketing plans. Links between marketing plans, marketing objectives and marketing strategies Evaluating and monitoring marketing plans Structure and development of marketing plans
