Links between marketing plans, marketing objectives and marketing strategies

Marketing Plans:-

A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It describes the business activities involved in accomplishing specific marketing objectives within a set time frame.

Marketing Objectives:-

Marketing Objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame.

In other words, marketing objectives are the marketing strategy set in order to achieve the overall organizational objectives.

Marketing Strategies:-

Market Strategy is to maintain the market position by maintaining existing customers and capturing a fair share of any new segments. They tend to maintain profits by controlling costs.

And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible