A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It describes the business activities involved in accomplishing specific marketing objectives within a set time frame.
Marketing Objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame.
In other words, marketing objectives are the marketing strategy set in order to achieve the overall organizational objectives.
Market Strategy is to maintain the market position by maintaining existing customers and capturing a fair share of any new segments. They tend to maintain profits by controlling costs.
And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible