Influences of the External Environment upon Marketing Activity

PESTLE Analysis can help minimise risks, eliminate threats and maximise opportunities! Have you carried out the general assessments in order to understand exactly where your business sits in the market? Do you know what risks from external factors may affect you and your business? PESTLE Analysis is a framework used to scan your organisation’s external macro-environment.

So many people start a business because it’s something they are really good at, or the products are ones they particularly like, frequently without any strategy or planning. Probably, they have not even thought about the market and if there is a place for them in it.

Take the time to conduct a PESTLE Analysis as it gives a bird’s eye view of the whole environment from many different angles that you should keep track of while contemplating on specific ideas, plans and strategies.

Click link to see slide on how the macro environment may be linked to marketing activities.