Let’s face it, to the average business person, marketing equals promotion.
Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it.
Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Facebook page or a Twitter account.
Marketing, too many business people, is simply selling at a larger scale.
The reality is that marketing sits at the intersection of the business and the customer – the great arbiter of the self-interests of the business and the needs of the buyer.
Quick Takeaways:
- At a fundamental level, marketing is the process of understanding your customers, and building and maintaining relationships with them.
- Marketing is the key to an organization’s success, regardless of its size.
- There are several types and sub-types of marketing, digital and offline. You should determine and pursue the ones that work best for you.
- Marketing and Sales teams need to have a unified approach. Automation helps them work towards the same goals.
What is Marketing, Really?
“ Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” CIM
“ Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” CIM