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Structure and development of marketing plans

Marketing Essentials Structure and development of marketing plans
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Introduction to Marketing
What is marketing?
Functions of Marketing
Development of Marketing
Marketing Concepts
Current and Future Trends of Marketing
Influences of the External Environment upon Marketing Activity
Role of Marketing
Structure and operations of marketing departments
Overview of Marketing Processes
Roles of marketing within a B2C context
Roles of marketing within a B2B context
B2B vs B2C
Marketing Mix
Introduction to the 7P’s of Marketing
7 Topics
Product
Price
Place
Promotion
People
Processes
Physical Evidence
Application of the 7Ps of Marketing
MARKETING PLAN
The importance and value of marketing plans.
Links between marketing plans, marketing objectives and marketing strategies
Evaluating and monitoring marketing plans
Structure and development of marketing plans
Return to Marketing Essentials
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