How will the customer hear about your product and will be encouraged to buy?
Promotion is the way a company communicates what it does and what it can offer customers. It includes branding, advertising, PR, corporate identity, social media outreach, sales management, special offers and exhibitions.
Promotion must gain attention, be appealing, send a consistent message and – above all – give the customer a reason to choose your product rather than someone else’s.
– Good promotion is not one-way communication
— it paves the way for a dialogue with customers, whether in person or online.
– Promotion should communicate the benefits that a customer receives from a product, not just its features.
– Your website is often the customer’s first experience of your company
– you only have one chance to make a good first impression, so make sure that information on the site is always kept up to date and the design is updated to keep it fresh.
– Explore new channels – from traditional print ads to the latest social media trends, there is now a world of possibilities to explore. The important principle is to always advertise where your target consumer goes.
– Printed promotional material must grab the attention of your customers. It should be easy to read and enable the customer to identify why they should buy your product
– A brochure isn’t necessarily the best way of promoting your business.
Unlike your website, the information is fixed once a brochure has been printed. A more cost-effective and flexible option might be a folder with a professionally designed sheet inside, over a series of your own information sheets produced in-house.
These sheets can be customised by varying them to suit the target customers and/or changing them as required
– Promotion does not just mean communicating with your customers. It is just as important to communicate with staff/fellow employees about the value and attributes of your products. They can then pass on the knowledge to their customers.